Privacy policy

This Privacy Policy describes how Ruby Tubes (a brand of Magic Parts LLC) ("Ruby Tubes," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from rubytubes.com (the "Site").

Contact

If you have questions, want more information about our privacy practices, or would like to make a complaint, contact us by email at orders@magicparts.com or by mail at:

Magic Parts LLC, 1221 North McDowell Boulevard, Petaluma, CA 94954, United States

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. We refer to any information that can identify an individual as "Personal Information."

Device information

• Purpose: to load the Site accurately for you and to analyze Site usage so we can improve it.
• Source: collected automatically when you access the Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure: shared with our processor, Shopify.
• Collected: web browser version, IP address, time zone, cookie information, the pages and products you view, search terms, and how you interact with the Site.

Order information

• Purpose: to provide products to you, process payments, arrange shipping, send invoices and order confirmations, communicate with you, screen orders for fraud, and (where you've opted in) send you marketing.
• Source: collected from you.
• Disclosure: shared with our processor, Shopify, and with payment, shipping, and fulfillment providers as needed to complete your order.
• Collected: name, billing address, shipping address, payment information, email address, and phone number.

SMS marketing information. If you opt in to our SMS/text marketing program, we collect your mobile phone number and your consent to receive texts, along with your interaction with those messages (such as opt-outs). Purpose: to send you the recurring marketing texts, and any order/shipping update texts, you asked for. Source: collected from you.

Email marketing information. If you opt in to our email marketing, we collect your email address and your consent to receive marketing emails, along with your interaction with those emails (such as opens, clicks, and unsubscribes). Purpose: to send you the newsletters and offers you asked for. Source: collected from you. You can unsubscribe at any time using the link in any marketing email or by emailing orders@magicparts.com.

Customer support information

• Purpose: to provide customer support.
• Source: collected from you.

SMS/Text Message Marketing

Ruby Tubes operates a recurring automated SMS/text messaging program through our provider, Klaviyo. When you opt in, we may send you promotional text messages — such as sales, new-product alerts, and abandoned-cart reminders — and, if enabled, service-related messages such as order and shipping updates, at the mobile number you provide. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.

What we do with your phone number. We use the mobile number you provide solely to operate this program: to send the texts you opted into, to record and honor your opt-outs, and to measure whether messages were delivered. We do not use it for any unrelated purpose.

Who we share it with. We share your mobile number only with Klaviyo, the service provider that sends the messages on our behalf. We do not sell, rent, or share your mobile number or your SMS opt-in/consent information with any other third parties or affiliates for their own marketing or promotional purposes.

Abandoned-cart tracking. Ruby Tubes's website uses cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart. This information is used to determine when to send cart reminder messages by text message.

Sharing Personal Information

We share your Personal Information with service providers who help us run our business and fulfill our agreements with you. For example:

• We use Shopify to power our online store. Read how Shopify uses Personal Information: https://www.shopify.com/legal/privacy.
• We may share Personal Information to comply with applicable laws, to respond to a subpoena, search warrant, or other lawful request, or to otherwise protect our rights.

The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Behavioral Advertising

We use your Personal Information to provide you with advertising or marketing that may interest you. For example:

• We use Google Analytics to understand how customers use the Site. Read Google's privacy practices at https://policies.google.com/privacy, and opt out at https://tools.google.com/dlpage/gaoptout.
• We may share information about your use of the Site, your purchases, and your interaction with our ads with advertising partners, in some cases through cookies or similar technologies.

You can opt out of targeted advertising through these services:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://about.ads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out of some of these services through the Digital Advertising Alliance at https://optout.aboutads.info.

Using Personal Information

We use your Personal Information to offer products for sale, process payments, ship and fulfill orders, and — where you've opted in — keep you up to date on new products, services, and offers.

Lawful basis (EEA/UK residents). Under the GDPR/UK GDPR, we process your Personal Information on the following bases: your consent; performance of our contract with you; compliance with our legal obligations; protection of your vital interests; and our legitimate interests, which do not override your fundamental rights and freedoms.

Retention. We retain your Personal Information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements, unless and until you ask us to erase it.

Automated decision-making. We do not engage in fully automated decision-making that has a legal or similarly significant effect using customer data. Our processor Shopify uses limited automated decision-making to prevent fraud (for example, temporary blocking of IP addresses or cards tied to repeated failed transactions); this does not have a legal or similarly significant effect on you.

Your Rights

California residents (CCPA/CPRA). You have the right to know what Personal Information we hold about you, to request a copy or have it ported, to request correction, and to request deletion. You also have the right to opt out of the "sale" or "sharing" of your Personal Information and to limit the use of sensitive Personal Information.

We do not sell your Personal Information for money. We may "share" Personal Information for cross-context behavioral advertising as defined by California law. To opt out, use the "Do Not Sell or Share My Personal Information" link in our Site footer, adjust your cookie preferences, or email us at orders@magicparts.com. You may designate an authorized agent to submit requests on your behalf by contacting us at the address above. Our "sharing" for cross-context behavioral advertising does not include your SMS opt-in or consent information, which we never share for third-party marketing.

EEA/UK residents (GDPR). You have the right to access, correct, port, and erase the Personal Information we hold about you. Your Personal Information may be processed outside Europe, including in Canada and the United States. For more on how Shopify handles GDPR transfers, see https://help.shopify.com/en/manual/your-account/privacy/GDPR. To exercise these rights, contact us at orders@magicparts.com.

Cookies

A cookie is a small amount of information downloaded to your device when you visit our Site. We use functional, performance, advertising, and analytics cookies to operate the Site, remember your preferences, understand how the Site is used, and keep track of items in your shopping cart (including when a cart is abandoned, so we can send reminder messages). Shopify maintains the current, detailed list of cookies used on our storefront at https://www.shopify.com/legal/cookies.

Most browsers accept cookies automatically, but you can block or delete them through your browser settings. Blocking cookies may affect parts of the Site. For more on managing cookies, see https://www.allaboutcookies.org.

Do Not Track. Because there is no consistent industry standard for responding to "Do Not Track" signals, we do not alter our data practices when we detect one.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Complaints

To make a complaint, contact us by email or mail using the details under "Contact" above. If you are not satisfied with our response and you are in the EEA/UK, you have the right to lodge a complaint with your local data protection authority.

Last updated: July 8, 2026